Our roster
we represent a roster of elite endurance athletes.
From chasing personal bests to sharing the behind-the-scenes of training and racing, our athletes connect with the running community in fresh, relatable ways - bridging performance and storytelling with every stride.
BEN FELTON
UK-based content creator and competitive runner best known for his YouTube channel Ben Is Running, where he documents his journey from lockdown beginner to established athlete.
Ben blends competitive performance with authentic storytelling. He’s equally insightful about pacing, gear, and daily mileage as he is candid about the challenges he faces.
His engaging, grounded style resonates with casual runners and aspiring athletes alike making him a trusted voice in the running community.
Nick bESTER
professional running coach, elite marathoner, and founder of Best Athletics.
As the face behind JustALilBester, he inspires a global community of runners through his authentic approach to training, racing, and storytelling.
A sub-2:20 marathoner and Adidas Runners London captain, Nick combines high-performance experience with a passion for helping others achieve their goals both on and off the road.
JAKE BARRACLOUGH
British marathoner and content creator, Jake Barraclough, aka Ran to Japan, moved to Tokyo to immerse himself in Japan’s elite running culture.
Through his YouTube and Instagram, he shares his journey of rigorous training, cultural insights, and personal best
achievements, including a 2:14:52 marathon. His content inspires runners worldwide by combining authentic athletic pursuit with an insider look at Japan’s running traditions.
Cole gibbens
UK-based elite runner, osteopath, and content creator dedicated to bridging the gap between passionate runners and elite performance. As the face of ColeRunning, he shares his training journey, lessons learned, and race builds with an engaged community of runners.
A 2:16 marathoner, Cole holds competitive personal bests across 5K, 10K, and longer distances. Off the track, he is a qualified osteopath, specialising in injury prevention and sports therapy - a mission born from his own recovery journey.
With credibility both on the road and in the clinic, Cole bridges performance and wellness - making him a uniquely valuable partner for brands in running, health, recovery, and lifestyle.
hugo fry
British long-distance runner, storyteller, and adventure seeker. With a marathon best of 2:19, Hugo combines elite performance with a gift for storytelling, capturing life on and off the roads.
His Instagram channels raw training updates, desert ultramarathons, training philosophies, and behind-the-scenes moments - all with a voice that’s honest, motivational, and grounded.
Whether he's tackling 17 days in the desert, designing AI-driven training ideas, or sharing race-day mantras, Hugo connects deeply with a community of ambitious runners and curious minds alike.